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"الاستراتيجيات الإعلامية في تسويق أهداف التنمية المستدامة" جلسة نقاشية بالمنتدى السعودي للإعلام - الاتحاد العربي للإعلام السياحي
المنتدى السعودي للإعلام تنطلق فعاليات النسخة الثالثة من المنتدى السعودي للإعلام الذي تنظمه هيئة الإذاعة والتلفزيون بالتعاون مع هيئة الصحافيين السعوديين، خلال الفترة بين 19 و21 فبراير (شباط) 2024، وذلك استكمالاً لما شهده من نجاح في دورتَيْه الماضيتين.
يأتي المنتدى تأكيداً على أهميته ودوره الفاعل في تحقيق الأثر الإيجابي الممتد في فضاء الإعلام، سعياً إلى تطوير صناعته بالسعودية، واكتشاف أحدث تقنياته، في ظل عالم متغير على جميع الأصعدة، وخلق مجتمع حيوي وفعال للفرص الاستثمارية وتبادل الخبرات المحلية والدولية في المجال، بجانب تعزيز مكانة المملكة إعلامياً من خلال ملتقى يجذب العالم نحوه، ليسلط الضوء على أبرز التجارب المحلية والدولية.
ويهدف المنتدى السعودي للإعلام، إلى بناء وتوثيق جسور التواصل مع جميع المؤسسات المتخصصة محلياً ودولياً بما يحقق الأثر الإيجابي، ورفع مستوى جودة صناعة الإعلام، ودفعه لمواكبة أحدث تقنياتها المتغيرة بشكلٍ مستمر.
وينطلق على هامش المنتدى؛ معرض مستقبل الإعلام “فومكس”، الذي يعد أكبر معرض إعلامي متخصص في الشرق الأوسط، وفرصة للشغوفين في مجالات الإعلام؛ إذ سيشهد تنظيم العديد من ورش العمل المتخصصة والنوعية.
وسيشهد المنتدى أكثر من 30 جلسة تناقش مستقبل قطاع الإعلام، سيقدم خلالها المتحدثون العديد من الرؤى والتوجهات التي تركز في مجملها على مستجدات القطاع ومستقبله.
وستغطي جلسات المنتدى قطاعات عدة، منها: الرياضة وعلاقتها بالإعلام، إلى جانب قطاع المال والأعمال، والسياحة، والفعاليات الكبرى؛ إذ سيشهد المنتدى جلسةً مخصصة لإكسبو الرياض 2030، إضافة إلى جلسة خاصة بكأس العالم 2034، وغيرها من القطاعات الحيوية كقطاع الطاقة وتطبيقات الذكاء الاصطناعي في الإعلام، واستثمار البنى التقنية في الأعمال الإعلامية.
ويشهد المنتدى جلسة عن: الاستراتيجيات الإعلامية في تسويق أهداف التنمية المستدامة
مقدمة:
تُعد أهداف التنمية المستدامة مجموعة من الأهداف الطموحة التي وضعتها الأمم المتحدة عام 2015 لمعالجة أهم التحديات التي تواجه العالم، مثل الفقر والجوع وتغير المناخ.
أهمية تسويق أهداف التنمية المستدامة:
يُساهم تسويق أهداف التنمية المستدامة في:نشر الوعي بأهمية هذه الأهداف. حشد الدعم من جميع فئات المجتمع. تشجيع الشركات والمؤسسات على المشاركة في تحقيق هذه الأهداف. الجمهور المستهدف:
يجب أن تُوجه رسائل تسويق أهداف التنمية المستدامة إلى جميع فئات المجتمع، بما في ذلك:العامة. صانعي القرار. الشركات والمؤسسات. الشباب. وسائل الإعلام. القنوات الإعلامية:
تُستخدم العديد من القنوات لنشر رسائل تسويق أهداف التنمية المستدامة، منها:وسائل الإعلام التقليدية (مثل التلفزيون والراديو والصحف). وسائل التواصل الاجتماعي. المواقع الإلكترونية. الفعاليات والمؤتمرات. الرسائل الإعلامية:
يجب أن تكون رسائل تسويق أهداف التنمية المستدامة:واضحة وموجزة. جذابة ومثيرة للاهتمام. إيجابية وملهمة. تُركز على الفوائد التي ستعود على المجتمع من تحقيق هذه الأهداف. أمثلة على الاستراتيجيات الإعلامية:
حملات التوعية: تُستخدم هذه الحملات لنشر المعلومات حول أهداف التنمية المستدامة وأهميتها.حملات الترويج: تُستخدم هذه الحملات لتشجيع الناس على اتخاذ خطوات لتحقيق أهداف التنمية المستدامة.حملات جمع التبرعات: تُستخدم هذه الحملات لجمع الأموال لدعم المشاريع التي تهدف إلى تحقيق أهداف التنمية المستدامة.حملات المناصرة: تُستخدم هذه الحملات للضغط على صانعي القرار لاتخاذ خطوات لتحقيق أهداف التنمية المستدامة.
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